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Market Research - By Category

Viral Campaigns for Market Research
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. Learn how you can successfully use Viral Marketing to market your business.

Education and Training for Market Research Jobs
Learn about how to break into the market research industry and what kind of certification, education, and training is required. Explore market research associations and link to industry association news and updates.

The Basic Course in Market Research

By following the sequence of steps outlined in this set of articles, a market research project can be effectively established and conducted. This series of articles is intended to market researchers new to the field, and it is focused on traditional market research.

Market Research Techniques
Learn about qualitative and quantitative market research methods, basic considerations for choosing the best market research techniques for a study, and the differences between the major types of market research, including causal models, competitive intelligence, interactive and online, focus groups, surveys, and web-tracking.

Conducting Online and Interactive Focus Groups
Learn about conducting market research focus groups in virtual environments, the importance of moderation in a virtual environment, and steps to prepare for conducting online market research.

Market Research with Social Media
Learn about how to use social media to carry out market research.

Qualitative Market Research Basics
Qualitative market research emphasizes the accounts of the participants in a study.  The perspectives of participants are valued as ways of providing knowledge about the quotidian experiences within a group, culture, or society.  Most qualitative research is grounded in the philosophical framework of phenomenology.

Measuring Brand Equity
Brand's power derived from the goodwill and name recognition it has earned over time, and which translates into higher sales volume and higher profit margins against competing brands.

Advertising and Market Research
Learn about the different types of advertising and the role advertisement plays in market research.

Survey Methods in Market Research
A survey is a data collection tool used to gather information about individuals. Surveys are commonly used in market research to collect self-report data from study participants. A survey may focus on factual information about individuals, or it might aim to collect the opinions of the survey takers.

Competitive Intelligence in Market Research
Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas or data needed to support executives and managers in making strategic decisions for an organization. Includes a broad array from government intelligence to market intelligence to business intelligence.

Using Metrics in Market Research
With today's tougher competition, market volatility and greater individual and team accountability, you must prove that your marketing efforts are getting the desired results. Now, discover various marketing ROI measurement tools-from financial techniques that measure traditional activities to research methods that measure attitudes, perceptions and other intangibles-and how to implement them. You'll learn how to use marketing ROI results to generate more competitive product and service strategies.

The glossary section provides definitions for terms used in the About.com market research webpages.

Market Segmentation Research

Market segmentation is a process by which market researchers identify key attributes about customers and potential consumers that can be used to create distinct target market groups. Advertising and Sales without a market segmentation base is like scattering breadcrumbs to a product -- most of the effort is simply lost in the context.

Quantitative Market Research Basics
Market research is at an inflection point. There is a market research revolution and it is arm-in-arm with technology. Regardless of how much market research has become integrated with technology, a basic understanding of quantitative research is fundamental to accurate and effective interpretation of data. Market research budgets may determine the continued use of off-the-shelf methods but the tools and approaches that are available to market researchers are transformational in nature.

Marketing and Market Research
Market research is pivotal to effective marketing, even for Inbound marketing approaches. Traditional strategies have evolved for use as new market research techniques.


Digital Data Collection and Analysis Platforms
Data collection and analysis has a new presence in online, digital environments. Consumer sentiments are tracked in social media networks.  Big data is compiled, structured, repackaged, and distributed. Consumers engage with brands on company platforms and through social media.  Analytical programs and computer modeling software use algorithms to gain consumer insight. 

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