1. Industry
Send to a Friend via Email

Your suggestion is on its way!

An email with a link to:

http://marketresearch.about.com/od/market.research.surveys/

was emailed to:

Thanks for sharing About.com with others!

Survey Methods in Market Research

A survey is a data collection tool used to gather information about individuals. Surveys are commonly used in market research to collect self-report data from study participants. A survey may focus on factual information about individuals, or it might aim to collect the opinions of the survey takers.

Social Media Market Research Versus Surveys Research
Follow the arguments about using social media research in lieu of surveys research. Explore the rationales that support both types of market research. Increase the chance that the market research techniques and methods selected are the best tools for the research questions posed and the for identified client needs.

What Time Is the Oscars? Are Your Survey Respondents Acting?
When data is collected, and later finds its way into huge vats of big data, little thought is given at the point of data collection to ensuring and maintaining the integrity of the data. Data integrity is a challenge all market researchers face, and it is a very substantive problem for surveys research that is completed online.

Conducting Market Research Surveys
Learn about market research survey methods, about how to write good market research survey questions, and about what to consider when selecting and training market research survey interviewers.

What Is A Survey?
A survey is a data collection tool used to gather information about individuals. Surveys are commonly used in market research to collect self-report data from study participants. A survey may focus on factual information about individuals, or it might aim to collect the opinions of the survey takers.

Creating and Using Profiles for Conjoint Analysis
Learn about developing profiles for conjoint analysis of consumer preferences, learn about rating or tanking profiles, and learn about the basics of using regression calculations with data obtained from the research study.

Using Advanced Market Research Techniques - Conjoint Analysis
Learn about conjoint analysis, an advanced market research technique, that helps businesses determine which product or service characteristics are most valued by consumers.

primary research
A definition of primary research, contrasted with secondary research, is provided.

trade-off studies
A definition of trade-off studies is provided.

conjoint analysis
A definition of conjoint analysis is provided.

Choosing Between Qualitative and Quantitative Methods
Learn about the differences between qualitative and quantitative research methods, learn about hypothesis testing and probability, and learn when a deductive or an inductive approach to market research is most effective.

How to Use Key Driver Analysis in Surveys
Learn about key driver analysis of survey data, and how it can be applied to different types of survey data and to different segments of the target market.

Survey Market Research
Learn about survey market research methods, techniques, and approaches to data analysis, and how to capitalize on interactive research opportunities, including mobile device survey strategies.

Surveys Research - Complex Nested Quota Survey Questions
Learn more ways to control the distribution of responses in dynamic online surveys research. Complex nested quota survey questions cause responses to be distributed over multiple question and answer options. This technique permits a market researcher to control the number of responses in any of the several categories in a nested question.

Surveys Research - Representative Samples
Learn about the importance of creating representative samples in survey market research, how representative samples are generated, and how errors in sample selection occur and can be minimized.

Surveys Research - Confidence Intervals
Surveys research relies on strong sample selection techniques, ensuring an adequate sample size, and devising a research plan that maximizes recruitment of members of the sample as designed.

Surveys Research - Getting SO Much for SO Little
Learn about surveys research in traditional and niche media formats. Explore the statistical concepts that undergird surveys research, adding robust qualities that permit assumptions to be made about market research target populations.

Choosing-Between-Qualitative-And-Quantitative-Methods
Learn about the differences between qualitative and quantitative research methods, and hypothesis testing.

How to Conduct a Delphi Survey
Learn how Delphi surveys research is employed, about the purpose of the Delphi survey technique, how it is carried out, and how to analyze results.

Surveys Research - Developing Dynamic Surveys
Learn how to develop dynamic survey questions that change the course of the respondent's course through the surveys research, depending on their responses. In surveys research, there are more than 12 different ways to create dynamic survey questions.

Surveys Research - Creating Simple Branching Survey Questions
Learn how to create simple branching questions for surveys research. Learn how to develop dynamic survey questions that change the course of the respondent's course through the surveys research, depending on their responses. In surveys research, there are more than 12 different ways to create dynamic survey questions.

Surveys Research - Creating Piping Survey Questions
Learn how to create piping questions for surveys research. Learn how to develop dynamic survey questions that change the course of the respondent's course through the surveys research, depending on their responses. In surveys research, there are more than 12 different ways to create dynamic survey questions.

Surveys Research - Creating Looping Questions
Learn how to create looping questions for surveys research. Learn how to develop dynamic survey questions that change the course of the respondent's course through the surveys research, depending on their responses. In surveys research, there are more than 12 different ways to create dynamic survey questions.

Surveys Research - Creating Compound Branching Survey Questions
Learn how to create compound branching questions for surveys research. Learn how to develop dynamic survey questions that change the course of the respondent's course through the surveys research, depending on their responses. In surveys research, there are more than 12 different ways to create dynamic survey questions.

Analyzing Interview Data and Surveys Research
Learn about three qualitative research methods for analyzing interview transcripts and surveys research data. Affinity diagrams, card sort methods, and constant comparison are techniques for organizing and coding qualitative data so that meaning and themes can emerge. These techniques can be used with focus groups,and to analyze interview...

Surveys Research - Bayesian Networks
Learn about the use of Bayesian networks for market research. Bayesian networks can be used for key driver analysis purchase intent and product optimization. Bayesian networks make use of probability modeling.

Structured Equation Modeling - Step 3: Estimate the Model
Structured Equation Modeling (SEM) is often used to analyze surveys research data. a quantitative modeling procedures that reveals the probability of structural relationships of variables. This article discusses Step 3 of the SEM process.

Structured Equation Modeling - Step 4: Test the Model
Structured Equation Modeling (SEM) is often used to analyze surveys research data. This quantitative modeling process gives market researches information about the probability of structural and measurable relationships of variables. This article discusses Step 4 of the SEM process.

Structured Equation Modeling - Step 5: Manipulate the Model
Structured Equation Modeling (SEM) is often used to analyze surveys research data. The quantitative modeling procedures reveal the probability of structural relationships of variables. This article discusses Step 5 of the SEM process.

Surveys Research - Creating Delayed Branching Survey Questions
Learn how to create delayed branching questions for surveys research. Learn how to develop dynamic survey questions that change the respondent's course through the surveys research, depending on their responses. In surveys research, there are more than 12 different ways to create dynamic survey questions.

Scoring and Reporting in Surveys Research
Learn about the advantages of reporting surveys research findings in a top-box score format and a mean score format. Explore how to provide the most compelling surveys research data to an audience.

Surveys Research - Extraction Survey Questions
Learn how to create extraction questions for surveys research. Learn how to develop dynamic survey questions that change the respondent's course through the surveys research, depending on their responses to multiple choice questions. In surveys research, there are more than 12 different ways to create dynamic survey questions.

Surveys Research - Randomization Survey Questions
Learn how to create randomized questions for surveys research. Learn how to develop dynamic survey questions that change the order of the questions or the answer options through random assignment. This technique is used to head off order bias, which means that respondents tend to answer more frequently using the first or last options in a list....

Case Study - Market Research from RockYou & Interpret
Learn about RockYou's market research study of gamer behavior and gamer attitudes. Commissioned from Interpret LLC, the Social Gamer Thought Leadership study provides key findings of use to advertisers, marketers, and game developers.

Surveys Research - Simple Quota Survey Questions
Learn how simple quota survey questions can be used to balance a sample in a research study. Simple quota questions are useful because they can be attached to individual questions in a survey. Any number of demographic attributes can be used to control a quota, such as gender, age, region of residence, level of education, etc.

Surveys Research - Show/Hide Logic Survey Answers
Learn how to create show/hide answer logic for surveys research. Show/hide logic in the construction of dynamic surveys uses fewer pages and so helps reduce respondent fatigue. Learn how to develop dynamic survey questions that display an answer within the questions based on satisfying certain conditions. In surveys research, there are more than...

Surveys Research - Closed-End or Open-End Questions
Learn how to develop dynamic survey questions that are open-end and learn when open-end questions are the best choice for surveys research. Read about the qualitative research versus quantitative research debate and why it applies to the type of question used, as well.

Surveys Research - Creating Self-Determined Survey Questions
Learn how to create show/hide answer logic for surveys research. Show/hide logic in the construction of dynamic surveys uses fewer pages and so helps reduce respondent fatigue. Learn how to develop dynamic survey questions that display an answer within the questions based on satisfying certain conditions. In surveys research, there are more than...

Surveys Research - Choosing Mobile Survey Software
Choosing surveys research software is challenging. There are many excellent software surveys research packages and providers from which to choose. Explore criteria to look for when choosing a surveys software application. Learn about what a survey software providers can offer in a technology partnership.

Surveys Research - Choosing Mobile Survey Hardware
Choosing mobile surveys research hardware can be confusing. There is an abundance of mobile hardware technology that can be used to conduct surveys research and there are many excellent providers from which to choose. Explore criteria to look for when choosing mobile surveys research hardware technology. Learn about the advantages of...

Resolution - Use Video in Marketing, Advertising, and Market Research
Market research is highly responsive to changes in technology and the way that consumers use technology. Mobile digital devices illustrate this linkage well, and market researchers are fast developing techniques and strategies to capitalize on the consumer expertise with new technology. Videos are a prime medium for consumer brand-engagement...

consumer profile
This is a glossary entry with a simple definition of consumer profile and examples of systems for determining categorical attributes as building blocks for a consumer profile. Learn about the various ways that market researchers create consumer profiles or consumer portraits what allow them to group consumers. Explore several systems for...

Market Research 101 - Research Instruments
This article discusses Step 2 of the Market Research 101 series: Develop the Research Plan. Learn about the four main research instruments used to collect primary data: Questionnaires or surveys, psychological tools, mechanical devices, and qualitative approaches.

Market Research 101 - Sampling Plan and Frame
Surveys research is the most common form of market research primarily because it can be relatively inexpensive to implement. The selection of a sample for a surveys research project is very important to the usefulness of the research project outcomes.

Quantitative and Qualitative Segmentation Research
Segmentation research quality depends on the five key decisions market researchers must make when planning a target market segmentation strategy. Determine the best segmentation research approach for your market research questions. Explore examples of how market researchers optimize their segmentation research opportunities. Learn about the...

Market Research History - Field Research at P&G
This is the second in a series of articles about the history of market research that takes a backward mapping look at the origins of many practices that are still in place today. This article is about field research, one of the earliest forms of systematic market research. Field research involves going to places where the customers are...

Surveys Research - Show/Hide Logic Survey Questions
Learn how to create show/hide logic questions for surveys research. Show/hide logic in the construction of dynamic surveys uses fewer pages and so helps reduce respondent fatigue. Learn how to develop dynamic survey questions that change the respondent's course through the surveys research, depending on their responses to multiple choice...

Applying Surveys Research to Market Segmentation
Surveys research lends itself to a wide variety of structures, applications, and utility. Three approaches to surveys research are examined, including syndicated surveys, surveys within a focus group context, and model-specific surveys (for example, the family life cycle model).

Non-participation Bias in Social Media Research
Social media research can be conducted to produce high quality and sufficiently robust data that can be used in marketing and advertising. For social media research to be trustworthy, it must be subjected to select qualitative methods. Social media managers must be facile users of surveys research approaches.

Resurrect the Delphi Method for High-Tech Results
The Delphi survey method is based on the oldest way of tapping into the knowledge of an expert group. Like a group of chiefs sitting around a campfire or a gaggle of CEOs at a conference table, the Delphi method works because leaders are often found of giving their opinion about subjects they have studied or that are central to their jobs.

How to Increase Data Quality in Online Surveys Research
Learn how to improve the quality of data in your surveys research. Respondent panels for surveys research are recruited from a multitude of sources. The keys to effective respondent panels are well developed recruitment strategies, monitored comprehensively, and re-calibrated as needed.

How Much Should I Tip? Optimize Survey Response Rates with Incentives
Learn how to create mutually beneficial relationships between surveys research panel members and market researchers. In order to ensure the desired level of responses from surveys research participants, it is necessary to create a balance between incentives and response volume. Surveys research respondents are not solely focused on incentives, whether monetary or material.


Surveys are basic to market research. Conduct surveys research online with free market research tools. Or upgrade to effective, agile survey tools.


Surveys research must be adapted for use on social media platforms and to obtain responses from a disinterested consumer population. Successful surveys today are not intrusive and completion is fast - usually only one or two questions.

Perfect the Two Question Survey
The most elegant and effective surveys research design may just be the one or two item questionnaire that is a gatekeeper for premium content. Learn how and why Google is perfecting this survey technique.

Market Research Dictionary - Index Q
There is both art and science to the design of market research questions. Online survey questionnaires are designed to capitalize on the platform structure. Face-to-face interview questions and focus group questions depend on good interviewers and astute moderators.

You can opt-out at any time. Please refer to our privacy policy for contact information.

Discuss in my forum

©2014 About.com. All rights reserved.