Wednesday February 26, 2014
Spring is All About Changes and Choices
Courtesy, Hajnalka Papp © 2009, Stock.xchng
Spring is a time of fundamental change, and commerce capitalizes on these changes in numerous ways. There are the decisions consumers associate with Mardi Gras. Religious consumers have a lot of choices to make during Lent. And Easter brings the everlasting decision about whether to eat the ears off the chocolate bunny...or not.
Every springtime tradition seems to have a merchandizing correlate. Consumers have to wade through a lot of information in advertising and marketing. Too often, the literature tells us, marketers veer off course when trying to influence and inform consumers about item pricing and product value.
Make it a point to catch up on the research literature this spring. This could have been on your New Year's resolutions list, but see...you get a fresh chance to reform in the spring. Which is just about the time when those resolutions have been blown away by the March winds.
What market research publications are you reading?
What aspect of your marketing or advertising will get a thorough spring cleaning and a fresh start?
Wednesday February 26, 2014
What Is Your Favorite Flavor (Color) of Kool-Aid? Or, Why You Should Jettison Conventional Wisdom for Market Research
Courtesy JessicaGale | morgueFile
In this day of instantaneous access to consumer thinking through social media, there are many who would like merchants to think that market research is fast becoming a dinosaur. Who is likely to drink this kool-aid? Read More...
Tuesday February 25, 2014
Preserve Catalogs for Customer Product Discovery
Research on consumers' multichannel product research and browsing indicates that all the channels currently play a role in consumers' purchase journey.
Catalogs help consumers discover new products and services, but they are generally not the channel used to complete a purchase. Read More...
Saturday February 22, 2014
What Market Research Events Will You Attend This Year?
Getty Images ©
Here's an event title designed to grab your attention: Outliers and Black Swans Reshaping Disruptive Innovation There is something to interest just about anyone engaged in market research, marketing analytics, and advertising...just like the event that is being announced. For 11 years, The FEI has been bringing together some of the brightest minds in market research for the annual The Market Research Event.
The keynote speakers at this event are always outstanding experts in their fields, and in addition to the authors and academics who inspire us, are many practitioners who are getting noticed for their innovative product development, marketing strategy, and R&D. Read More...