If consumers can't come to the grocery store, the grocery store will come to consumers. Peapod.com introduces virtual shopping at the train station.
Ordinary word processing software supports qualitative data analysis by coding, indexing, global editing, quantifying frequency, and annotating text.
Market research is a key support to business strategy as this case study shows by linking Porter's Five Forces to market research to competitive edge.
Out-of-Home advertising includes billboards, bus-railroad media, mobile signs, sports media, street furniture or walls, blimps or other aerial media.
Qualitative research methods vary in philosophy and practice. It is important to find a good match between the research problems and research methods.
The travel industry relies heavily on market segmentation and customer personas for target marketing and develop attractive promotional packages.
Be ready to explain reliability and validity to your market research clients. Understand how reliability is measured and how to increase reliability.
Validity is especially important in quantitative market research. There are five basic types of validity, all of which can impact research outcomes.
Brand equity represents the links between a branded product or service, consumer perceptions, and the relative position of a brand in a market place.
The Most Interesting Man of Dos Equis fame is case study in creative advertising. The ads work because they feed consumers aspirational self-images.