Text analysis in qualitative research uses a code book to ensure that coding of data is consistent across researchers and analysts as themes emerge.
Basic word processing software can be used to analyze qualitative research data. Narrative text data can be managed and analyzed using simple tools.
If consumers can't come to the grocery store, the grocery store will come to consumers. Peapod.com introduces virtual shopping at the train station.
Ordinary word processing software supports qualitative data analysis by coding, indexing, global editing, quantifying frequency, and annotating text.
Market research is a key support to business strategy as this case study shows by linking Porter's Five Forces to market research to competitive edge.
Out-of-Home advertising includes billboards, bus-railroad media, mobile signs, sports media, street furniture or walls, blimps or other aerial media.
Qualitative research methods vary in philosophy and practice. It is important to find a good match between the research problems and research methods.
The travel industry relies heavily on market segmentation and customer personas for target marketing and develop attractive promotional packages.
Be ready to explain reliability and validity to your market research clients. Understand how reliability is measured and how to increase reliability.
Validity is especially important in quantitative market research. There are five basic types of validity, all of which can impact research outcomes.