Market Research

The insights obtained by market research professionals serve as critical contributions to marketing, advertising, and publishing. Learn how to break into the field of market research or use it to super-charge your marketing operation and drive higher profits.

  • A rear view photo of a mid adult woman working on graphs for a presentation.
    What Is an MROC?
  • roasted coffee beans
    How Starbucks Uses Market Research to Propel the Brand
  • High rise buildings with structural support beams.
    Structural Equation Modeling (SEM)
  • Proctor and Gamble sign
    The History of Procter & Gamble's Brand Strategy
  • young designers putting together a layout
    Developing the Overall Research Plan
  • Woman looking at qualitative research graph
    Qualitative and Quantitative Research Methods
  • Young man in supermarket comparing bottles of oil, rear view, close-up
    Advanced Surveys Research Methods for Client-Facing Reports
  • Social Networking
    How to Conduct a Delphi Survey
  • Four business people review qualitative and quantitative information.
    Qualitative or Quantitative? How to Choose a Method for Your Survey
  • Positive Feedback
    Create Representative Samples for Stronger Survey Data
  • Woman standing in a man's doorway with a clipboard conducting a survey.
    Surveys Research: Confidence Intervals and Levels
  • Happy woman with small clipboard and pen looking at customer.
    Analyzing and Reporting on Respondent Scores Surveys Research
  • a person's hand filling out a survey
    How to Conduct Market Research Surveys
  • two women conversing with each other
    How to Analyze Interview Data and Survey Responses
  • Little red-haired boy and girl looking at smartphone
    Establishing Trustworthiness in Qualitative Research
  • Man enjoying the view from the Great Wall of China
    Target Market Segmentation in Travel and Hospitality
  • Group sitting around office table for a meeting
    Quantitative and Qualitative Segmentation Research
  • Three women and two men in a business meeting.
    What Is Cognitive Theory in Market Research?
  • Young professionals doing market research
    What Is Market Research?
  • Magnifying glass and documents with analytics data lying on table,selective focus
    Starting Market Research: Identify Your Marketing Research Problem
  • Stratified random sampling produces a Representative Focus Group
    What Is a Stratified Random Sample?
  • Sentiment Analysis is Key to Consumer Insights
    What Is Sentiment Analysis?
  • Smiling female shopper with credit card paying cashier at grocery store cash register
    Consumer Profile: Defining the Ideal Customer
  • Vivid company logos on billboards mounted to the side of a building on a busy street corner..
    5 Ways to Boost Brand Affinity
  • children with "thinking caps" on their heads
    Preparing Data for Analysis and Triangulation
  • Informal meeting in an advertising agency
    How to Analyze Small Business Qualitative Market Research
  • Business statistic documents
    How to Use a Codebook for Qualitative Research Analysis
  • Text reads: "two types of market research: primary and secondary. Primary provides results specifically about your company. Secondary involved applying results of previously completed studies to your situation."
    The Difference Between Primary and Secondary Research
  • Image showing four people in a focus group and one moderator
    What Is a Market Research Focus Group?
  • Senior man using digital tablet while reading document at store
    Using Marketing Information Systems (MIS)
  • Three women and two men in a business meeting.
    Learn About Syndicated Market Research
  • Team reviewing hybrid market research data.
    How Secondary Market Research Works
  • Business woman standing on a beach next to the ocean.
    Blue Ocean Tools Support Relevant Market Research
  • Starbucks sign
    How Starbucks Brought Coffee to China
  • External and Internal Customers Discuss Re-Branding Plan
    Research Theory Behind Starbucks Re-branding Success
  • A Red Bull race car driver
    How Brand Priming Influences Consumer Behavior
  • Shop owner showing product to customer
    Know Your Customers Through Market Research
  • Overhead view of a group of people separated by the color of their clothing into segments of a circle.
    Market Segmentation for Target Market Research
  • Mechanic and man looking at the underside of car being repaired
    Define and Measure Customer Brand Experience
  • coke bottles
    Brand Loyalty Case Study Coca-Cola Can Change-Up
  • Sideview of olorful darts in dartboard
    How to Measure Brand Equity
  • coke bottle chronology
    Market Research & Coca-Cola—The Anti-Obesity Campaign
  • coke polar bear
    Coca-Cola Awarded for Advertising Innovation
  • Businesswoman explaining strategy on whiteboard
    Inbound Versus Outbound Marketing
  • Beautiful Model Wearing Expensive Bracelet
    Case Study: Ralph Lauren Utilizes Multichannel Advertising Campaign
  • Airplane landing on a runway
    2012 American Airlines' Red, White, and Blue Campaign: Case Study
  • a dart sticking in a bullseye on dart board
    Advantages and Disadvantages of Quantitative Research
  • Businesswoman deep in thoughts
    Deductive and Inductive Market Research
  • Laughing tween couple eating popcorn, watching movie in movie theater
    How Market Researchers Choose Which Movies You See
  • Business woman hands inspection about point of profit loss on business report.
    What A Simple Linear Regression Model Is and How It Works
  • Example of probability sample with fourteen white eggs, one brown egg
    How Probability and Nonprobability Samples Differ
  • Happy Indian couple shopping together
    How to Determine Customer Satisfaction
  • Red figure of human standing over bullseye
    Target the Right Market With Segmentation
  • Four business people review qualitative and quantitative information.
    How to Share Market Research Findings With Research Presentations
  • A focus group
    Market Research 101: Develop the Research Plan
  • Colleagues discussing plan in tech start-up office
    Introduction to Data Collection in Market Research
  • Secondary Data Is Commonly Used for Secondary Data Analysis in the Social Sciences
    Market Research 101: Data Analysis
    • More In: Business Ownership
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